“Some Kind of Nature” by Gorillaz
“Plastic Beach”
-Gorillaz
At first glance the Gorillaz project seems a bit rough and staggered, as if it has lost all sense of dignity, spewing out music with as much musical pretentiousness as the next Billy Corgan LP. With a storyline revolving around four virtual characters that floats above the impossible, who wouldn’t think of it as a bit conceited?
Backed by the minds of Damon Albarn (of Blur) and cartoonist Jamie Hewlett (co-creator of Tank Girl), Gorillaz is, in simplest terms, a two-man team. Like many projects, Gorillaz came out of the gate sluggishly. Their first two albums were universally successful, but had spotty touches of drift and runaway filler songs. They represented albums that had strong singles to wrap the consumer around, but nothing more, leaving the critics no choice but to give them mediocre ratings. With “Plastic Beach,” it seems that Albarn and Hewlett have completely revamped their outlook on the band, and after two middling LPs, we finally have the Gorillaz masterpiece.
It’s important to note before delving into the album itself, that “Plastic Beach” represents Gorillaz in its brightest light. Considered a project, Hewlett wanted to assure the public that Gorillaz was more like a collaboration of various artists, rather than two people behind the mask of a virtual cover. On “Plastic Beach” we finally see what he means by this. With more guest appearances than the typical Owl City fan can count, the album in its strongest suit, represents a successful collaboration of artists pulled out of their comfort zones and into the strange world of “Plastic Beach.”
As the album begins, the listener is soon pulled from reality and into the whole concept of the beach. With swooning string arrangements from sinfoia ViVA, the intro acts like a calm before the storm, as Albarn discreetly pulls the noise of waves crashing on a beach to compensate for the orchestral overtone. Quickly following is the quirky “Welcome to the World of the Plastic Beach” which features Snoop Dogg rapping over the Hypnotic Brass Ensemble.
It’s not until the fourth track, “Rhinestone Eyes,” where the album shows its true formulaic genius. At this point, Albarn decides to incorporate multiple layers of synth, rambling vocals, and a childlike chorus screaming “that’s electric!” The lead single “Stylo” follows with a straight-faced contribution by Mos Def, and a screaming Bobby Womack to add to the balance of dark vs. light.
Throughout “Plastic Beach” the listener will find that each song is unique, all while incorporating the same overall concept. On the outstanding track “Superfast Jellyfish,” De La Soul babbles about the cons of plastic wrapped food; and on “To Binge” (also outstanding) Albarn teams up with Little Dragon preaching about exploring the environmental sorrows of the world on top of a soft mixture of Caribbean like keys.
Perhaps the best track on the album is one of the few that Albarn did without any outside help. “On Melancholy Hill” is conceivably the most accessible track for the average Gorillaz fan, because it is the most straightforward. It consists of buzzing synths, a stumbling repetitive bass progression, and the cheesiest yet most melodic piano overlay to surface this decade. And it’s with this simplicity where Damon hits you with the most sincere vocal message on the entire album. “Does anybody know if we’re looking out on the day of another dream?”
The whole “Plastic Beach” concept is a bit stretched, and that may be due to Gorillaz’ opposing storylines, but the overall feel to this album is no enigma. Preaching a general apathy towards normal Pop, Albarn uses the concept of a depleting environment and artistic collaboration to formulate his own version of the genre. And maybe that’s where this album succeeds where the first two didn’t. “Plastic Beach” strives to be something more than just an album, and in many ways it’s a multifaceted version of what Damon Albarn wants the world to be. Guest rapper Kano puts it perfectly in “White Flag,” as he accurately shares Albarn’s message. “Look if Heaven had a VIP, this is it, white sand blue sea.”
4.5 out of 5